Buick conducted another in its series of webchats and this time product marketing director Roger McCormack attended the party. One of the first real signs of the brand’s rebirth came three years ago with the debut of the Riviera concept. Since then, Buick has focused on launching its mainstream, higher volume products like the LaCrosse and Regal, and the Riviera coupe has languished on the sidelines.
However, McCormack says the coupe concept could live on as a production model. He acknowledged that acoupe is receiving “very strong consideration” and admitted that a convertible would help excite customers, but wasn’t prepared to make any announcements. Even a wagon was not ruled out and could be among the first to join the lineup. A be-hatched version of the Insignia already exists in Europe and a prototype withRegal badges has been spotted in Michigan in the past. No doubt Buick will be watching the sales of theAcura TSX Sportswagon when it arrives this fall in deciding what to do with the Regal. The full transcript of the chat is available here.
